Jennifer Robison brings 28 years of expertise in the Powersports industry, including 13 years working directly in dealerships. She has helped thousands of dealerships across the U.S. and Canada create high-functioning retail environments through innovative strategies in brand recognition, product placement, and seasonal merchandising. As the innovator of house brand marketing POP for Tucker Rocky Distributing, Jennifer specializes in optimizing brick-and-mortar spaces to maximize sales and customer experience. Her hands-on approach focuses on deliberate in-store marketing, strategic use of space, and creating seamless shopping experiences tailored to customer needs. Jennifer’s extensive experience spans working in roles ranging from accessories management and buyer to business development, giving her a comprehensive understanding of dealership operations. She is passionate about educating dealerships and implementing strategies that drive profitability, improve efficiency, and set them apart in a competitive market. Jennifer’s proven track record of transforming retail environments has made her a trusted leader and resource in the Powersports industry.

Kurt von Ahnen is a published author and recognized expert in the Powersport and Marine Industries, as well as an Agency Owner in the Digital Marketing space. His book “Service Writing in Black and White” paved the way for a career path working with great brands like Ducati, BRP, Suzuki and others. This led to an independent dealer-focused offer in the form of the Powersport Academy, where Kurt helps dealers increase their Parts and Service business. He also works with the Marine Retailers Association assisting Marine Dealers in a certification program that covers all areas of the dealership through Process
Development.