Parts to Profit: Maximize Margins, Minimize Waste
Building the Leaders to Master the Art of Profitable Parts Management
Register Here
Parts Management Training, 3 Month Certification:
Are you ready to take your Parts Department to the next level? Herohub’s Parts Management Boot Camp is a comprehensive training and certification program designed to help dealership professionals maximize profitability, optimize inventory, and drive sales through proven strategies.
This course dives deep into the business of parts, teaching you how to make smarter buying decisions, leverage OEM and aftermarket programs, and turn your inventory into a cash-flow machine.
Topics include:
- Smart Buying & Inventory Control – Stock what sells, manage cash flow, and reduce waste.
- Maximizing OEM & Aftermarket Programs – Leverage distributor deals and dating programs to increase profits.
- Service-Driven Sales Growth – Turn your service department into a top parts customer.
- Visual Merchandising Strategy – Best practices, focused on display, fixtures and signage, use of physical showroom space and adding to stores profits
- Annual Merchandising Planning – Build annual strategy for deliberate ROI, focused on space time and purchasing with purpose
*DealerAI Parts Role-plays (6) now included in this course!
Course Details:
3-Month Course:
90-minute sessions 2x/month
Course Dates:
Meet and Greet: 5/8 and 5/15
5/29
6/12
6/26
7/10
7/24
8/7
Pricing:
Standard Rate: $4,475
20 Group Discount: -$1,000
20 Group Rate: $3,475
20 Group Advantage:
As a 20 Group member, you qualify for a $1,000 discount to these courses.
Meet Your HeroCoaches:

Brian Kane
Brian Kane brings over 36 years of leadership in the powersports and automotive industries, specializing in multi-location franchise management. As Director of Operations, he has overseen fixed operations, accounting, and inventory management, driving profitability and efficiency across multiple dealerships. Brian has served as Parts & Accessories Director for 19 metric locations, General Manager of a seven-line metric franchise store, and an equity owner and Director of Operations for a five-store group. Passionate about team development, he fosters a collaborative environment that inspires teams to exceed sales goals and deliver exceptional customer experiences. An avid outdoor enthusiast, Brian enjoys off-road riding, snowmobiling, and coaching youth hockey, where he has been a USA Hockey Level 4 Certified Coach for 30 years.

Jennifer Robison
Jennifer Robison brings 28 years of diverse experience in the powersports industry, spanning multiple roles, including dealership accessories management, buying, and business development. During her time at Tucker Rocky, a prominent national distributor, she collaborated with over 1,000 dealerships, offering education and implementing high-performing retail strategies. Jennifer specializes in creating impactful in-store experiences, from optimizing product placement and branding to leveraging space with a seasonal approach to drive sales and customer engagement.