The OEM Advantage: In the Showroom and Hearts of Dealers
How manufacturers can empower dealers and elevate brand performance.
Webinar with Jared Burt & Jennifer Robison
Date: Monday, June 16
Time: 3pm Eastern Time
Location: Zoom Webinars
Register Here:
Learn How To:
Unlock Dealer Potential – Deliver value that empowers dealers and strengthens their brand position in local markets.
Create Consistent Brand Experiences – Ensure every customer touchpoint reflects your brand, regardless of dealership size or location.
Strengthen the Dealer Value Proposition – Equip dealers to thrive, not just survive, with tools that build resilience and brand alignment.
Maximize Strategic ROI – Activate the right levers to drive results from your investments and initiatives.
Avoid Unintended Consequences – Learn what’s holding dealers back and how to remove friction from the brand-to-dealer-to-customer journey.
Who Should Attend?
This session is tailored for OEM leaders, field reps, network development managers and brand strategists who support dealer networks and want to build stronger, more aligned, and more effective dealership partners.
Why Attend?
Dealer performance is often a reflection of OEM strategy. When OEMs focus on delivering value, creating seamless brand experiences, and supporting front-line dealership teams, everyone wins.
Join us to explore actionable ways to increase share of wallet, share of mind, and showroom share—by turning your dealer network into your greatest brand asset.
About the Speakers
Jared Burt is the Founder and CEO of Herohub, the company behind Herohub ShopLocal, DealerAI and DealerHero 20 Groups—pro services and digital tools that are transforming how dealerships and OEMs train, sell, and grow.
A former owner and operating partner of Rexburg Motorsports, Jared also held key leadership roles at Motorfist/Arctic Cat, where he focused on dealer network development and marketing strategy.
His roots in the industry run deep—he grew up selling parts at his family’s International Harvester dealerships. He holds an MBA from Brigham Young University and has taught business and marketing at BYU–Idaho. When he’s not leading innovation in the industry, you’ll likely find him outdoors—most recently, summiting the Grand Teton.
Jennifer Robison
Jennifer Robison brings nearly three decades of hands-on experience in the powersports industry, with a career that spans dealership operations, accessories management, and business development. From her time managing buying and merchandising roles to her impactful work at national distributor Tucker Rocky—where she supported over 1,000 dealerships—Jennifer has become a trusted expert in retail strategy. She specializes in transforming showroom spaces into high-performing profit centers by optimizing product placement, elevating branding, and using a seasonal approach to boost sales and customer engagement.
FAQs
How long will the webinar last?
30 minutes! We keep webinars under an hour because we know how busy your schedule is.
How do I get the meeting link?
For those that register, you will get an email the morning of that includes the meeting link.
Can I invite a team member?
Yes, absolutely! We would love to have them be part of our webinar.
Does it cost anything?
Nope! That's the great thing about our webinars – you get valuable content (that's normally priced at a premium) for free!
Will it be recorded for me to watch?
Yes, it will be recorded, but only those that join the DealerHero 20 Group Advantage will receive access to the entire recording.
If you're not in the 20 Group Advantage, only part of it will be posted on our YouTube channel for you to watch!
Let's Chat.
If you want to learn more about what we do and who we are, please fill out the form below and we will reach out to you!
You can also join our FREE Dealer Group here.