Actionable F&I: Confident Closers, Higher Profit
Building the Leaders to Master Profitable Finance & Insurance
Register Here
Finance & Insurance Training, 3 Month Certification:
Ready to elevate your dealership’s F&I performance? HeroHub’s Actionable F&I Course is a hands-on training and certification program designed to help F&I Managers and dealership leaders build profitable deal structures, increase product penetration, and streamline the customer experience with confidence and compliance.
This course walks you through every step of the F&I process—giving you the tools to turn complex financing into clear value for customers while boosting backend revenue.
Topics include:
- Contract Knowledge & Compliance – Understand key terms, regulatory requirements, and the most common contracts used in powersports F&I.
- Structuring the Deal – Learn strategies for building profitable deal packages, bundling protection products, and calculating clear disclosures and payments.
- Customer Interviews & Menu Presentations – Uncover true customer needs and present a personalized F&I menu that communicates value and increases conversions.
- Overcoming Objections – Confidently handle price, product, and affordability concerns while maintaining control of the conversation.
- F&I Best Practices – Implement a customer-first process, track your performance, and build a culture of continuous training and improvement.
Course Details:
3-Month Course:
90-minute sessions 2x/month
Course Dates:
Kick Off: April 24 and May 1
May 7 & 21
June 4 & 18
July 2
Pricing:
Standard Rate: $4,475
20 Group & Association Discount: -$1,000
Discount Rate: $3,475
20 Group Advantage:
As a 20 Group member, you qualify for a $1,000 discount to these courses.
Meet Your HeroCoach:

Angela Hieronimus
As the CEO of Live Oak Dealer Service, I am on a mission to revolutionize powersports dealerships nationwide, transforming them into vibrant hubs of opportunity and growth. With over two decades in the industry from sales and finance to corporate settings including vendors. A passion for empowering others through innovative training and compliance strategies, I celebrate recognition from platforms like MPN Power Players, Mastering Powersports Dealership FIXIT, and earn accolades such as the Powersports Accelerates Women with Spark award, and Industry Innovators by Herohub.
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Court Johansson
Court Johansson is the Founder of Live Oak Dealer Service, with over 27 years of experience specializing in Finance & Insurance (F&I) within the powersports industry. Renowned for his high-energy training style and innovative approach, Court has successfully launched F&I solutions that have transformed dealership profitability and efficiency. His extensive background includes building F&I departments from scratch, doubling contract production across multiple regions, and effectively managing over 260 dealership accounts.
With a proven track record of implementing processes that enhance F&I penetration and per-unit averages, Court’s expertise continues to help dealerships streamline their F&I operations, boost revenue, and achieve sustained growth.